Mazda RX-8 Pitch Campaign

BACKGROUND: After losing the agency of record business for Hyundai Motors USA, a small group of team members including myself set off on a quest to try to pitch the Mazda USA account. This campaign was developed to lunch the upcoming launch of the new Mazda RX-8 rotary sports car.

PROJECT ASSIGNMENT: Develop a fully branded campaign centered around the new Mazda RX-8 within the U.S. market.

MY ROLE: Concept Development, Design, Photo Compositing

CATEGORIES: Mazda Motors, Automotive

Circa 2002

Date July 1, 2015 Categories Integrated Marketing, Print & Collateral Client Mazda Motors USA URL