Ronald McDonald House Direct Mail

BACKGROUND: Each year, Loma Linda Ronald McDonald House operates a walk and run event to help raise awareness and funding.

PROJECT ASSIGNMENT: Develop a personalized Variable Digital Printed (VDP) direct mail package targeted to prospective donors and participants. The form sheet allows for the full customization of the enveloped, letter and insert to help engage the person to respond. The tri-fold brochure piece was not personalized and was a corresponding support piece for donations.

MY ROLE: Concept Development, Full Design Implementation, Photo Compositions, Production & Keyline

CATEGORIES: Charity, Variable Digital Printing (VDP)

Circa 2010