LG Solar Car Speaker Launch Kit

BACKGROUND: This was a special launch kit for a new product category for LG into the solar product accessories market. As a result, we had SO many great things to tout about this product that we decided to produce a launch kit around that theme which build with the suspense of the reveal of the LG HFB-500 unit.

PROJECT ASSIGNMENT: Develop a dimensional launch kit for this solar accessory to solicit AT&T regional sales reps regarding any new LG accessory soon to be released.

MY ROLE: Concept Development, Format Development, Full Design Implementation, Production & Keyline

CATEGORIES: LG Electronics, Consumer Electronics

Circa 2009

Date June 2, 2004 Categories CPG & Executive Launch Kits Client LG Electronics MobileComm URL http://lg.com/us/cell-phones